Sports gaming powerhouse DraftKings announced Thursday an agreement to serve as the official daily fantasy sports partner and official sports betting partner of the NFL’s Philadelphia Eagles.
This is the second deal in as many months for the Eagles, having inked a similar partnership with FoxBet. DraftKings Sportsbook has also partnered with the Eagles’ rivals up north, the New York Giants.
The Birds Phinally Get A Win!
The Philadelphia Eagles take this off the field ‘W’ after starting the season 0-2-1.
Like many similar NJ sports betting deals, DraftKings will get branding in Lincoln Financial Field and with team media. The company already does significant advertising in the Philadelphia market on sports channels, radio, and broadcast television.
The company will also get naming rights to the north end zone’s premium lounge, “The DraftKings Field Club”.
The location will offer fans access to players pre-game as they walk to and from the locker room, similar to FoxBet’s field-level lounge. However, DK will not be producing video content on-site.
The Perks of the Partnership
“Philadelphia is home to some of the most passionate football fans, and we could not be more excited to join forces with the Eagles,” said Ezra Kucharz, Chief Business Officer for DraftKings in a press release.
“Be it fans at home, on the DraftKings mobile app, or inside Lincoln Financial Field, we look forward to introducing Eagles fans and DraftKings customers alike to an all-encompassing DraftKings experience.”
Like the deal at MetLife Stadium, there will be no retail locations at the Linc for sports bettors to make wagers. Fans can make mobile bets anywhere in Pennsylvania and can visit the nearby Turf Club to place live bets.
The deal will allow Eagles fans a unique contest called “Eagles Stat Showdown” for a chance to win weekly prizes.
“Our partnership with DraftKings presents many new and exciting opportunities that will help drive the fan experience at Lincoln Financial Field to the next level,” said Catherine Carlson, Senior Vice President of Revenue and Strategy, Philadelphia Eagles.
“DraftKings has established itself as an emerging leader in the sports and entertainment space with an already strong presence in Philadelphia. We look forward to a successful future with DraftKings and showcasing the value of our shared vision in fun and engaging ways for our fans.”
The agreement, including the branding of in-stadium space despite the continued exclusion of fans per state law, follows the pattern of pro teams making endorsement deals to shore up lagging revenue. The team insists this deal will not interfere with the partnership with FoxBet or the team’s official casino partner, Unibet.
